I am so excited to share with you my first guest post by the insanely talented Amalie Orrange of the Branded Boss Lady. I will be starting a Business Matters series with the purpose of educating the creative community on how to genuinely and intentionally change and grow your business for the better. I know you’ve heard me preach a lot lately about how important branding photography is, so I figured who better to kick off the series with than the fabulous lady who helped me with my brand photos. I hope you enjoy this amazing advice that Amalie has to share!
You and your business are more than a logo; a brand lives and evolves in the minds and hearts of potential clients. It’s a fostered set of emotions and ideas clients associate with your company. You as the business owner are the face of your business. It’s important to have a visual brand that presents you in the best light, with an up-to-date look that you feel fabulous about. How a brand is perceived affects its success!
As competition creates infinite choices, small business owners look for ways to connect emotionally with their clients and customers, become irreplaceable, and create lifelong relationships. A good strong brand stands out in a crowded marketplace.
We live in a fast moving and visually rich world of social media driving customers to websites, blogs, galleries, ads and portfolios. You need a way to stand out and set yourself apart. Having personal images to define who you are and what you do will do just that.
Dress it up, make it fancy and show them what you do and how you do it is beautiful!
The importance of great imagery and how the right styling and consistent imagery can help you not only convey quality, but also help you successfully tell your company story and create alignment across your brand.
A beautiful image of you should convey your brand values and portray the right first impression of you and your business within seconds of your prospective clients and customers connecting with you online as it enables them to start building trust with you without even having met you in person. The images should show your vibrant personality and unique style!
Branding images also encourage confidence and trust in you and the product or service you are offering because you are showing who you are not just what you do and what you are selling. Today’s customers are more and more wanting to connect with the person behind the business and their story.
Personal branding images develop the uniqueness of your service. What sets you apart from those other people ….YOU of course! From photographers, planners, calligraphers, coaches, makers and artists, people want to connect with you and your brand and having beautiful images of yourself offers that connection.
Good brand visuals will give your customers a reason to care about your brand, your business, and your products. It should make your customers feel a part of something bigger than themselves and the product or service they are buying. We all want to have the feels!!
Good photography does more than just enhance look of your brand and website… it drives sales. You’d be amazed at how much of an impact including a well executed on-brand image will make on your conversion rates. And, you will have an increase of following on social media, which in turn brings in more potential customers.
You have worked so hard on your business and your brand. You deserve to look beautiful, feel amazing and share what you have poured your heart into.
Every Boss Lady should have a set of images to help you showcase your products and you in the best possible light!
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