Category Archives: Branding

why branding is so important as a stationery designer

I am so excited for this week’s topic in our series. We’ll be talking about why your branding is so important in your stationery business and how it can truly propel your business and align you with your target audience. If you’re just tuning in, I am putting together a blog series for 12 weeks…

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How I changed my Instagram game in 1 year

It’s been about a year and a half since I really became intentional with my Instagram account.  Since then, I have noticed a significant difference, not only in my following, but also in my website traffic and my bookings. So I thought I’d walk you through some of the simple steps I took that had…

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The Difference Between a Brand Refresh and a Full ReBrand

  You may be debating whether or not your brand needs just a bit of a refresh or a complete overhaul? Well, friend, I’m here to help! I’m going to walk you through a few questions to ask yourself and show you some examples of a rebrand versus a refresh. You’ve probably heard both of…

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Now Offering Business Branding for Creative Entrepreneurs!

Y’all! I’m so stinkin’ excited that this is finally live to world! I have been working day and night for the last 2 months to introduce to you the newest extension of the Heather O’Brien Design family. Now, not only am I helping couples brand their dream weddings through invitations and stationery. I am now…

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Behind the Scenes | The Client Experience

By nature, I am someone who loves to make connections. I love getting to know someone. Especially if that is someone that I am hiring for something. I want to know who the person is behind the business that I’m about to invest my hard earned money into, for whatever it may be. I have…

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Business Progression; How Far I Have Come

Everyone starts somewhere. I started my paper journey 6 years ago with a MAC and a BFA in Graphic Design. My husband and I were married in 2009 and I knew I wanted to design my own invitations, so I went down to Michaels and picked up some wedding invitation sets, and then designed and…

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5 Reasons Why You Should Hire a Professional Branding Photographer

I am so excited to share with you my first guest post by the insanely talented Amalie Orrange of the Branded Boss Lady. I will be starting a Business Matters series with the purpose of educating the creative community on how to genuinely and intentionally change and grow your business for the better. I know…

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Branded Photoshoot Part 2 | Still, My Best Business Decision

Earlier this week I posted part 1 of my branded photoshoot and talked about how hiring a brand photographer was one of my best business decisions when I decided to rebrand. I hired the amazing Amalie Orrange in coordination with the uber talented Dairing Events. And we couldn’t have done it without the help of…

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Branded Photoshoot Part 1 | My Best Business Decision

In my rebrand launch post I mention 3 tips for anyone rebranding a business or thinking of rebranding a business. One of those tips was hiring a brand photographer, someone who specializes in creating cohesive images to complement your brand. I was lucky enough to work with the amazing Amalie Orrange. Y’all, this lady is…

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I'm flattered that you've stopped by to see what I have to write about! I am definitely no blogger, by any means, but I love the idea of being open and transparent with my clients and followers. I’m a designer, wife, and mama to three beautiful little girls. Follow along to get a glimpse of my work, behind the scenes details and musings from my everyday life. Enjoy!

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